Buying flooring by the container is a different exercise from buying a few boxes. The money is larger, the timeline is longer, and a mistake is expensive to unwind. The good news is that the process is predictable once you have run it once. Here is the sequence, the decisions at each stage, and where buyers most often trip.

Before you enquire
Know three things: the specification you need (wear layer, thickness class, texture, click system), the volume you can move and store, and your target market's compliance rules. Clear inputs get you accurate quotes; vague ones get you round after round of emails.
The process, step by step
The steps below follow one order from contact to delivery. Treat sampling as non-negotiable, even under time pressure. A sample is the cheapest insurance you will buy in the whole deal.
| Stage | What you do | What to watch |
|---|---|---|
| Enquire | Send specs, target volume, destination | Response speed and clarity |
| Sample | Order production samples, inspect them | Match to spec, finish, joint fit |
| Quote | Get a written offer with Incoterms | What the price includes |
| Order | Confirm PO, terms, deposit | Payment security, documents |
| Ship | Producer manufactures and loads | Inspection, packing, paperwork |
| Receive | Clear customs, check the container | Counts, damage, claims window |
Costs beyond the unit price
The quoted price per square metre is only part of your landed cost. Budget for freight, insurance, duties and taxes, customs clearance, inland transport, and any inspection fees. Ask which Incoterm the quote uses so you know where the seller's responsibility ends and yours begins. An EXW price and a CIF price for the same floor are not comparable until you add the missing legs.
Reducing risk on a first order
- Buy production samples before committing, and keep a retained sample to check the shipment against.
- Use secure, staged payment terms rather than paying everything up front to a new supplier.
- Confirm the export documents you need, such as certificates of origin and conformity, before loading.
- Consider a pre-shipment inspection for larger orders so problems are caught before the container sails.
- Start with a manageable volume on a new relationship, then scale once quality and service are proven.
MILAT Floor sells wholesale and handles distribution and worldwide export from its plant in Gaziantep, Turkey, with OEM and private-label options for buyers building their own range. Order-specific terms, including minimum order quantity and lead time, are confirmed per enquiry, so a short conversation with the sales team turns this checklist into a concrete quote.

Write your spec sheet before you ask for prices
The single biggest cause of messy wholesale comparisons is asking three factories for a price on SPC flooring and getting three quotes for three different products. Write a one-page specification first: core thickness, wear layer, click system, attached underlay, surface texture, certifications required, plank format, packaging language. Send the same sheet to every candidate and require quotes against it line by line. Suddenly the numbers mean something, deviations have to be declared, and the supplier who quietly quoted a thinner wear layer to look cheap is visible in one read. Ten minutes of writing saves weeks of untangling.
Loading the container: assortment is strategy
A container is not just volume, it is your shelf for the next several months, so load it like a merchant. The pattern that works for most first-time importers: weight the load toward two or three safe, pale-to-mid oak decors that sell everywhere, add a grey and a dark tone in smaller quantity, and keep a margin of the total for whichever design your own market data says is rising. Mixing designs in one container is normal practice; confirm the minimum per design with the factory and let the fast movers earn bigger slots on the reorder. Buying a full container of one untested decor is the classic first-order mistake.
Think about accessories in the same load: matching trims, stair nosings and spare cartons for future repairs cost little space in a container and a fortune to air-freight later. Experienced buyers reserve a corner of every shipment for them.
Inspection: cheap certainty
A pre-shipment inspection by a third party costs a fraction of the goods and removes the largest single fear of importing: opening doors on the wrong product. The inspector checks quantities against the packing list, pulls cartons at random, verifies thickness, wear layer, decor and labelling against your specification, and photographs container loading. Serious manufacturers welcome it; hesitation about inspection is itself a data point. On later orders with an established supplier many buyers drop to spot checks, but on a first order, with a new factory, it is the best money in the whole project.
Think in reorders, not orders
The profitable relationship starts with the second container. By then you know your sell-through, the factory knows your specification and artwork, and the paperwork runs on rails. Set this up deliberately: keep your spec and decor selections documented with the supplier, ask how batch consistency is controlled so a reorder sits flush beside old stock, and share your sales pattern so production can anticipate you. A factory treats a proven reorder customer differently, in attention and in flexibility, than an unknown one. MILAT holds partner specifications on file for exactly this reason: the fifth order should be the easiest, not a renegotiation.
After arrival: warehouse discipline
The wholesale job does not end at the port. Store cartons flat, fully supported and off the ground in a dry warehouse; SPC is stable, but cartons stacked half-off a pallet edge for months will bow. Rotate stock so the oldest batch sells first, and keep batch numbers visible on the racking so one project draws from one batch. Keep a few cartons of each discontinued decor as a service reserve for customer repairs. These habits cost nothing and quietly eliminate the complaints that erode a young flooring brand's reputation.
Step by step
- 01
Enquire
Contact the manufacturer with your specification, target volume, and destination market. A clear brief gets you an accurate first response and filters out suppliers who cannot meet your needs.
- 02
Request samples
Order production samples and inspect them for finish, colour, texture, and how the click joint fits. Keep a retained sample to compare against the delivered goods.
- 03
Get a written quote
Ask for a formal offer that states the Incoterm, unit price, packing, and payment terms so you can calculate true landed cost and compare suppliers fairly.
- 04
Place the order
Confirm the purchase order, agree staged payment terms, and lock down the documents you need for customs. Pay a deposit only against clear terms.
- 05
Production and shipping
The manufacturer produces and loads your order. For larger volumes, arrange a pre-shipment inspection and confirm packing and export paperwork before the container sails.
- 06
Receive and check
Clear customs, then inspect the container against your order and retained sample. Verify counts and condition, and raise any claim within the agreed window.
Talk to MILAT Floor
Samples, specifications, OEM & private label, wholesale or export — our team is ready.
