US buyers importing hard-surface flooring ask two questions early. Does the product meet American indoor air quality expectations, and can the supplier hold that quality across large, repeat orders. MILAT answers both from Gaziantep, Türkiye, with FloorScore-certified SPC and LVT built for export.
FloorScore and indoor air quality
FloorScore is a US-recognised certification for low VOC emissions from hard-surface flooring, and American specifiers, retailers and green-building programs increasingly ask to see it before they list a product. Indoor air quality is a real purchasing filter in the US market, not a nice-to-have. MILAT flooring carries FloorScore certification, so it clears that gate before the conversation about colour and price even begins.
Certified, repeatable quality
A one-off good sample is easy. Holding the same quality across container after container is the hard part, and that is what certification is really about. MILAT operates under ISO 9001, 10002, 14001, 27001 and 45001, carries CE marking under EU Regulation 305/2011, and issues an SHI Product Passport for traceability. The click system is a licensed Unilin profile, so joints lock the way a US installer expects.
Built for the US market
The product itself is specified for demanding American interiors: a 100% waterproof SPC core, an EIR surface that registers the grain you see, wear rated up to AC5 for heavy commercial floors, IXPE acoustic backing up to 21 dB, and a 2X UV coating for colour stability under sunlit storefronts and lobbies.
OEM and private label
US importers and brands can sell MILAT flooring as their own. OEM and private-label programs cover custom colours and sizes across three collections and 54 designs, including the Triollo EIR range aimed at heavy commercial use. That lets a distributor build a branded line without running a factory.
| Spec | MILAT SPC / LVT |
|---|---|
| Emissions | FloorScore certified |
| Wear rating | Up to AC5 |
| Core | 100% waterproof SPC |
| Click system | Licensed Unilin |
| Acoustic | IXPE up to 21 dB |
| Programs | OEM, private label, wholesale |
Exporting to the United States
MILAT exports worldwide, the United States included. Import duties, customs clearance and inland freight are handled the usual way through the buyer's broker, and specific commercial terms are confirmed per order. For volumes, lead times and shipping arrangements, the sales team will quote against your project rather than a generic figure.
One product, very different American climates
The United States compresses several climate zones into one market, and flooring feels it. Gulf-coast humidity, desert dryness in the Southwest, freeze-and-thaw winters in the Midwest, coastal salt air in Florida: each punishes moisture-sensitive floors in its own way. This is where rigid SPC earns its position as the default American hard floor. A 100% waterproof stone-polymer core does not care whether the moisture comes from Houston air or a Minnesota snow-melt entryway, and its dimensional stability handles rooms that swing from air-conditioned cold to summer heat. Distributors covering multiple states can stock one SPC programme instead of regional product splits.
Why US buyers are diversifying beyond a single origin
American flooring importers have spent recent years learning the cost of concentration. Tariff shifts, freight disruptions and port backlogs hit hardest when every container comes from one country. Sourcing teams now deliberately build a second origin into their supply base, and Türkiye has become a natural candidate: a manufacturing economy oriented toward Western standards, positioned on Mediterranean shipping lanes with established services to the US East Coast and Gulf ports. Adding a Turkish manufacturer like MILAT is less about replacing an existing supplier and more about making sure no single disruption empties your warehouse.
What the sampling stage should look like
Serious US programmes start with boards in hand, not PDFs. A good sampling sequence runs: full-size planks of shortlisted decors, reviewed under your showroom lighting and beside competing products; a technical check of click engagement and surface texture by your installer or product manager; then a small trial shipment that exercises the whole pipeline, from documentation through customs to your warehouse racking. Each step answers a different question. The plank answers is the product right, and the trial order answers is the supplier right. Skipping the second question is how importers end up beautiful but unsupplied.
Working across the ocean without friction
The practical worries about overseas sourcing are rhythm and paperwork, and both are solvable. Türkiye's working day overlaps the US morning, so questions sent from an East Coast office get same-day answers rather than overnight silence. On documentation, an export-oriented manufacturer prepares the file American buyers expect: FloorScore certificate for air-quality requirements, ISO certificates, test reports and consistent commercial paperwork for customs brokers. Ask any prospective supplier to walk you through a sample document set before the first order; five minutes of review tells you how the tenth container will go.
Private label as a growth strategy for US distributors
The American market rewards brands, and OEM manufacturing lets a regional distributor own one instead of reselling someone else's. With private label from MILAT, the cartons, plank branding and marketing collateral carry your identity, while the product underneath keeps its certified construction: waterproof SPC core, EIR surface, licensed Unilin click, attached IXPE acoustic layer. The strategic gain is margin defence, because a retailer cannot price-shop your exclusive brand against the identical SKU across town. Start with a curated selection from the 54-design range, then add custom decors once your bestsellers reveal themselves.
Talk to MILAT Floor
Samples, specifications, OEM & private label, wholesale or export — our team is ready.